{"product_id":"mandom-gatsby-hair-styling-wax-wild-shake-15g","title":"Gatsby Moving Rubber Wild Shake Hair Styling Wax - Wild Shake","description":"\u003cp class=\"isSelectedEnd\"\u003eWhether you're getting ready for work, heading out with friends, or touching up your style before dinner, your hair shouldn't feel locked into place. A great styling wax moves with you, letting you adjust your look as the day unfolds.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eGatsby Moving Rubber Wild Shake delivers flexible hold with a natural matte finish, making it easy to create textured, tousled hairstyles that look effortless rather than overdone. Its signature Moving Rubber formula adds definition, volume, and separated layers while remaining soft enough to reshape throughout the day. Whether you're going for a casual, messy style or a more rugged, textured look, it gives you the freedom to make it your own.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe creamy, water-based formula spreads easily from roots to ends without tugging or clumping, giving you excellent control without weighing hair down. It rinses out easily with a single shampoo, leaving no heavy buildup behind, while panthenol and moisturizing ingredients help keep hair feeling healthy. Finished with a light, clean floral fragrance that doesn't linger, this styling wax is an everyday favorite for achieving modern hairstyles with lasting texture.\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eWhat Makes It Special\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eCreates textured, bundled hairstyles with natural movement\u003c\/li\u003e\n\u003cli\u003eFlexible Moving Rubber formula allows easy restyling throughout the day\u003c\/li\u003e\n\u003cli\u003eMedium hold with a natural matte finish\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with one shampoo\u003c\/li\u003e\n\u003cli\u003eLightweight feel with no greasy shine or sticky residue\u003c\/li\u003e\n\u003cli\u003eSoft, creamy texture spreads smoothly through hair\u003c\/li\u003e\n\u003cli\u003eHelps define layers and add volume\u003c\/li\u003e\n\u003cli\u003eContains moisturizing ingredients to help care for hair\u003c\/li\u003e\n\u003cli\u003eLight floral fragrance with a clean, non-lingering scent\u003c\/li\u003e\n\u003cli\u003eAvailable in 15 g and 80 g sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eStart with clean, completely dry hair.\u003c\/li\u003e\n\u003cli\u003eRub a small amount between your palms until evenly spread.\u003c\/li\u003e\n\u003cli\u003eWork through your hair, focusing on the mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eTwist and separate sections to create textured, tousled movement.\u003c\/li\u003e\n\u003cli\u003eAdd more product only if needed, then reseal the container tightly after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eThe Story Behind Mandom\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eSince 1978, Gatsby has helped men express their personal style with confidence. Created by Mandom, a Japanese company founded in 1927, the brand was inspired by F. Scott Fitzgerald's \u003cem\u003eThe Great Gatsby\u003c\/em\u003e. Company president Hikoji Nishimura admired Gatsby's determination to pursue his ideals, making the name a fitting symbol for a brand that encourages individuality and self-expression.\u003c\/p\u003e\n\u003cp\u003eToday, Gatsby has grown into one of Japan's leading grooming brands, offering everything from hair styling and skincare to shaving and fragrances. Guided by the belief that everyone can become \"KAKKOii\"—a Japanese expression for being effortlessly cool in your own unique way—Gatsby continues to create innovative products that help people style with confidence and discover a look that's entirely their own.\u003c\/p\u003e","brand":"Mandom Gatsby","offers":[{"title":"0.5 oz","offer_id":48428034228418,"sku":"45140921","price":4.99,"currency_code":"USD","in_stock":true},{"title":"2.8 oz","offer_id":48428034261186,"sku":"811181020028","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/Gatsby_Moving_Rubber_Wild_Shake_Hair_Styling_Wax_-_Wild_Shake_2.8oz.png?v=1784756235","url":"https:\/\/www.newmiddletown.com\/products\/mandom-gatsby-hair-styling-wax-wild-shake-15g","provider":"New Middletown","version":"1.0","type":"link"}