{"product_id":"mandom-gatsby-hair-styling-wax-spiky-edge-15g","title":"Gatsby Moving Rubber Spiky Edge Hair Styling Wax - Spiky Edge","description":"\u003cp class=\"isSelectedEnd\"\u003eWhether you're getting ready for work, heading out with friends, or putting the finishing touches on your look before a night out, your hairstyle should stay exactly the way you want it. A great styling wax gives you the confidence to create bold definition while still letting your hair feel natural and touchable.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eGatsby Moving Rubber Spiky Edge is made for sharp, high-impact styles that last. Its Power Spike Formula delivers ultra-strong hold from roots to tips, while Gatsby's signature Moving Rubber technology helps your hair stay flexible enough to reshape throughout the day. Create defined spikes, edgy texture, or bold separation with ease, all while maintaining a clean, matte finish that never looks stiff or greasy.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe soft, water-based wax spreads smoothly through your hair without tugging or clumping, making styling simple whether you're a beginner or a seasoned pro. Panthenol helps retain moisture to keep hair feeling healthy, while the clear floral fragrance stays light and fresh without lingering. Designed for short to medium hairstyles, Spiky Edge lets you create spikes that hold while giving you the freedom to restyle again and again.\u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eWhat Makes It Special\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePower Spike Formula delivers ultra-strong hold from roots to tips\u003c\/li\u003e\n\u003cli\u003eSignature Moving Rubber technology provides styling memory for easy restyling\u003c\/li\u003e\n\u003cli\u003eCreates sharp spikes, bold texture, and defined separation\u003c\/li\u003e\n\u003cli\u003eNatural matte finish with no greasy shine\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with one shampoo\u003c\/li\u003e\n\u003cli\u003eSoft, creamy texture spreads evenly through hair\u003c\/li\u003e\n\u003cli\u003eContains panthenol to help retain hair moisture\u003c\/li\u003e\n\u003cli\u003eClear floral fragrance with a light, non-lingering scent\u003c\/li\u003e\n\u003cli\u003eAvailable in 15 g and 80 g sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eStart with clean, completely dry hair.\u003c\/li\u003e\n\u003cli\u003eRub a small amount between your palms until evenly spread.\u003c\/li\u003e\n\u003cli\u003eWork through the ends of your hair or wherever you want texture and movement.\u003c\/li\u003e\n\u003cli\u003eTwist, lift, and shape sections to create sharp spikes or bold definition.\u003c\/li\u003e\n\u003cli\u003eAdd more product only if needed, then close the container tightly after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003eThe Story Behind Mandom\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eSince 1978, Gatsby has helped men express their personal style with confidence. Created by Mandom, a Japanese company founded in 1927, the brand was inspired by F. Scott Fitzgerald's \u003cem\u003eThe Great Gatsby\u003c\/em\u003e. Company president Hikoji Nishimura admired Gatsby's determination to pursue his ideals, making the name a fitting symbol for a brand that encourages individuality and self-expression.\u003c\/p\u003e\n\u003cp\u003eToday, Gatsby has grown into one of Japan's leading grooming brands, offering everything from hair styling and skincare to shaving and fragrances. Guided by the belief that everyone can become \"KAKKOii\"—a Japanese expression for being effortlessly cool in your own unique way—Gatsby continues to create innovative products that help people style with confidence and discover a look that's entirely their own.\u003c\/p\u003e","brand":"Mandom Gatsby","offers":[{"title":"0.5 oz","offer_id":48428034818242,"sku":"45140914","price":4.99,"currency_code":"USD","in_stock":true},{"title":"2.8 oz","offer_id":48428034851010,"sku":"811181020011","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/Gatsby_Moving_Rubber_Spiky_Edge_Hair_Styling_Wax_-_Spiky_Edge_2.8oz.png?v=1784756292","url":"https:\/\/www.newmiddletown.com\/products\/mandom-gatsby-hair-styling-wax-spiky-edge-15g","provider":"New Middletown","version":"1.0","type":"link"}