{"product_id":"fine-today-fino-hair-essence-mask-230g","title":"Fine Today Fino Hair Essence Mask (230g)","description":"\u003cp data-start=\"185\" data-end=\"528\" class=\"PDq2pG_selectionAnchorContainer\"\u003eTransform dry, damaged hair with the iconic Fino Premium Touch Penetrating Essence Hair Mask from Japan. This luxurious rinse-off hair treatment is specially designed to care for damaged areas, helping hair feel smoother, softer, and more manageable with a salon-inspired deep conditioning experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"818\"\u003eInfused with beauty serum-inspired ingredients including royal jelly extract, squalane, glutamic acid, and trehalose, this rich hair mask helps moisturize, smooth, and improve the look of dry or stressed hair while adding a healthy-looking shine. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"1137\"\u003eThe creamy jelly-like texture coats each strand, making it ideal for hair that feels rough, tangled, dry, or damaged from coloring, styling, and environmental stress. Enjoy a Japanese haircare ritual at home with Fino’s signature floral fragrance and intensive conditioning care. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1144\" data-end=\"1170\"\u003e\u003c\/h2\u003e\n\u003ch2 data-start=\"1144\" data-end=\"1170\"\u003eWhat Makes It Special\u003c\/h2\u003e\n\u003cul data-start=\"1172\" data-end=\"2087\"\u003e\n\u003cli data-start=\"1172\" data-end=\"1355\"\u003eJapanese Cult-Favorite Hair Treatment: A popular Japanese hair mask loved for its intensive conditioning effect and smooth, silky finish. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1356\" data-end=\"1586\"\u003eBeauty Serum Inspired Formula: Contains carefully selected conditioning ingredients such as royal jelly extract, squalane, glutamic acid, and trehalose to help nourish and soften hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1587\" data-end=\"1764\"\u003eDeep Care for Damaged Hair: Designed for dry, rough, or damaged hair, especially areas that need extra moisture and smoothing care. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1765\" data-end=\"1951\"\u003eRich Jelly Texture: The thick texture adheres closely to hair strands, allowing the treatment ingredients to evenly coat and condition hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1952\" data-end=\"2087\"\u003eElegant Floral Fragrance: Leaves hair with a delicate, refreshing floral scent after use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"2094\" data-end=\"2109\"\u003e\u003c\/h2\u003e\n\u003ch2 data-start=\"2094\" data-end=\"2109\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"2111\" data-end=\"2480\"\u003e\n\u003cli data-start=\"2111\" data-end=\"2179\"\u003eAfter shampooing, gently towel-dry hair to remove excess water.\u003c\/li\u003e\n\u003cli data-start=\"2180\" data-end=\"2296\"\u003eApply an appropriate amount of Fino Premium Touch Hair Mask to damaged areas, focusing on mid-lengths and ends.\u003c\/li\u003e\n\u003cli data-start=\"2297\" data-end=\"2350\"\u003eLeave briefly, then rinse thoroughly with water.\u003c\/li\u003e\n\u003cli data-start=\"2351\" data-end=\"2480\"\u003eFor best results, use approximately 1–2 times per week as an intensive hair treatment. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2482\" data-end=\"2635\"\u003e\u003cem data-start=\"2482\" data-end=\"2597\"\u003eTip: The treatment can be rinsed immediately after application while still providing effective conditioning care.\u003c\/em\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2815\" data-end=\"2846\"\u003e\u003c\/h2\u003e\n\u003ch2 data-start=\"2815\" data-end=\"2846\"\u003eThe Story Behind the Brand\u003c\/h2\u003e\n\u003cp data-start=\"2848\" data-end=\"3230\"\u003eFino is a Japanese haircare brand known for combining advanced beauty technology with luxurious everyday hair treatments. Developed by FineToday, the brand focuses on creating effective haircare solutions inspired by skincare concepts, using carefully selected conditioning ingredients to help maintain smooth, beautiful-looking hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3232\" data-end=\"3485\"\u003eFino’s Premium Touch series brings the idea of “beauty serum care” into haircare, offering intensive treatments designed to restore softness, shine, and manageability as part of a relaxing Japanese beauty routine.\u003c\/p\u003e","brand":"New Middletown","offers":[{"title":"Default Title","offer_id":48400328786114,"sku":"4550516493583","price":19.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/fino-premium-touch-hair-mask-230g.png?v=1784747205","url":"https:\/\/www.newmiddletown.com\/products\/fine-today-fino-hair-essence-mask-230g","provider":"New Middletown","version":"1.0","type":"link"}