{"product_id":"culinary-grade-matcha-100g-case-of-6-bags","title":"Culinary Grade Matcha (100g Bag)","description":"\u003cp data-end=\"250\" data-start=\"83\"\u003eA spoonful of matcha can transform something simple into something memorable — a soft green hue, a gentle earthiness, a quiet depth of flavor that lingers just enough.\u003c\/p\u003e\n\u003cp data-end=\"667\" data-start=\"252\"\u003eThis culinary grade matcha is blended specifically for everyday use in the kitchen. It’s made to hold its character when mixed, baked, or blended — whether you’re whisking it into a latte, folding it into batter, or adding it to smoothies. Unlike ceremonial matcha, which is meant to be enjoyed on its own, this grade is intentionally a bit bolder, allowing the matcha flavor to come through clearly in recipes.\u003c\/p\u003e\n\u003cp data-end=\"820\" data-start=\"669\"\u003eIt’s an easy way to bring both flavor and function into your routine — adding color, aroma, and a naturally energizing boost to whatever you’re making.\u003c\/p\u003e\n\u003ch3 data-end=\"854\" data-start=\"827\" data-section-id=\"12v1ckh\"\u003e\u003c\/h3\u003e\n\u003ch2 data-end=\"854\" data-start=\"827\" data-section-id=\"12v1ckh\"\u003eWhat Makes It Special\u003c\/h2\u003e\n\u003cul data-end=\"1185\" data-start=\"856\"\u003e\n\u003cli data-end=\"915\" data-start=\"856\" data-section-id=\"oofy83\"\u003eHigh-quality matcha powder crafted for culinary use\u003c\/li\u003e\n\u003cli data-end=\"970\" data-start=\"916\" data-section-id=\"e1k5qb\"\u003eStronger flavor profile that stands out in recipes\u003c\/li\u003e\n\u003cli data-end=\"1024\" data-start=\"971\" data-section-id=\"4481ce\"\u003eIdeal for lattes, smoothies, desserts, and baking\u003c\/li\u003e\n\u003cli data-end=\"1075\" data-start=\"1025\" data-section-id=\"pfszd2\"\u003eVibrant green color for beautiful presentation\u003c\/li\u003e\n\u003cli data-end=\"1124\" data-start=\"1076\" data-section-id=\"1s8m9l4\"\u003eNaturally rich in antioxidants and nutrients\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"1125\" data-section-id=\"16kuhx1\"\u003eA versatile matcha green tea powder for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1208\" data-start=\"1192\" data-section-id=\"fuswsu\"\u003e\u003c\/h3\u003e\n\u003ch2 data-end=\"1208\" data-start=\"1192\" data-section-id=\"fuswsu\"\u003eHow to Use\u003c\/h2\u003e\n\u003cul data-end=\"1420\" data-start=\"1210\"\u003e\n\u003cli data-end=\"1265\" data-start=\"1210\" data-section-id=\"sh70bs\"\u003eAdd ½–1 tsp to lattes, smoothies, or blended drinks\u003c\/li\u003e\n\u003cli data-end=\"1311\" data-start=\"1266\" data-section-id=\"r3cngo\"\u003eUse about 1 Tbsp (15g) for baking recipes\u003c\/li\u003e\n\u003cli data-end=\"1373\" data-start=\"1312\" data-section-id=\"lmzsab\"\u003eMix into batters, creams, or frostings for a matcha twist\u003c\/li\u003e\n\u003cli data-end=\"1420\" data-start=\"1374\" data-section-id=\"zn9n7n\"\u003eStir into yogurt, oatmeal, or energy bites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1447\" data-start=\"1427\" data-section-id=\"vbss99\"\u003e\u003c\/h3\u003e\n\u003ch2 data-end=\"1447\" data-start=\"1427\" data-section-id=\"vbss99\"\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul data-end=\"1581\" data-start=\"1449\"\u003e\n\u003cli data-end=\"1482\" data-start=\"1449\" data-section-id=\"13tezeh\"\u003eBold, earthy green tea flavor\u003c\/li\u003e\n\u003cli data-end=\"1533\" data-start=\"1483\" data-section-id=\"dk3ll1\"\u003eSlight natural bitterness to balance sweetness\u003c\/li\u003e\n\u003cli data-end=\"1581\" data-start=\"1534\" data-section-id=\"gcq2sb\"\u003eSmooth when blended into drinks and recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 data-end=\"1871\" data-start=\"1839\" data-section-id=\"oxg1g2\"\u003eThe Story Behind the Brand\u003c\/h2\u003e\n\u003cp data-end=\"2158\" data-start=\"1873\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAiya\u003c\/span\u003e\u003c\/span\u003e has been family-owned since 1888, dedicated to producing high-quality Japanese matcha from seed to bowl. Based in Nishio, one of Japan’s most respected tea-growing regions, Aiya oversees every stage of production to ensure consistency and quality.\u003c\/p\u003e\n\u003cp data-end=\"2347\" data-start=\"2160\"\u003eWith generations of expertise and a commitment to sustainability, the brand continues to bring authentic matcha to kitchens around the world — blending tradition with modern everyday use.\u003c\/p\u003e","brand":"Aiya Matcha","offers":[{"title":"Default Title","offer_id":47709531603138,"sku":"846670000441","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/CulinaryGradeMatcha_100gBag__NewMiddletown.jpg?v=1780138489","url":"https:\/\/www.newmiddletown.com\/products\/culinary-grade-matcha-100g-case-of-6-bags","provider":"New Middletown","version":"1.0","type":"link"}