{"title":"Beauty of Joseon","description":null,"products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf-sunscreen","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++ – 50 mL","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMake daily sun protection a comfortable part of your skincare routine with Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++. This lightweight, cream-like sunscreen provides high-level UVA and UVB protection while leaving skin feeling moisturized, soft, and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with 30% rice extract and fermented grain extracts, it helps hydrate and condition the skin while delivering a smooth, non-sticky finish. The creamy texture absorbs comfortably without leaving a noticeable white cast, giving skin a natural, dewy appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Korea, this popular daily sunscreen combines modern sun protection with skincare-inspired ingredients for an easy addition to your morning routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes It Special\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSPF 50+ PA++++:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e High-level protection against UVB and UVA rays.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e30% Rice Extract:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps moisturize and condition the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFermented Grain Extracts:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Help support a hydrated, comfortable skin feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLightweight Cream Texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Spreads smoothly and absorbs without a heavy, sticky finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNo Noticeable White Cast:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves a natural-looking, dewy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in Korea:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Combines Korean skincare inspiration with everyday sun care.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h2\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAs the last step of your morning skincare routine, apply generously and evenly over areas exposed to the sun. Reapply at least every 2 hours.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSun Safety Guidelines\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e• Use a water-resistant sunscreen if swimming or sweating.\u003cbr\u003e• Reapply frequently to maintain protection, especially after perspiring, swimming, or towel drying.\u003cbr\u003e• Do not stay too long in the sun, even while using a sunscreen product. Over-exposure to the sun is a serious health threat.\u003cbr\u003e• Wear protective clothing, including high-density long sleeves, wide-brim hats, and sunglasses.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAge Guidelines\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e• Babies \u0026amp; Young Children: Keep babies and young children out of direct sunlight. The use of sunscreens on infants under 6 months is not recommended.\u003cbr\u003e• Children (6 months to 6 years): Gentle mineral (physical) sunscreens are recommended for this age group.\u003cbr\u003e• Tinted sunscreens with color pigments are recommended for adult use only.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eThe Story Behind the Brand\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon is a Korean skincare brand inspired by traditional Korean beauty practices and ingredients. The brand combines these influences with modern cosmetic research to create products for everyday skincare routines. Its collection includes cleansers, serums, moisturizers, and sunscreens, with an emphasis on thoughtful ingredients, comfortable textures, and simple daily care.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44989412245698,"sku":"8809782555508","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/BEAUTYOFJOSEON_ReliefSunRice_ProbioticsSPFSunscreen_NewMiddletown.jpg?v=1792409030"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-sunscreen-spf50-pa","title":"Beauty of Joseon Relief Sun Aqua Fresh: Rice B5 Sunscreen  (SPF50+ PA++++)","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eEnjoy lightweight daily sun protection with Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 Sunscreen SPF 50+ PA++++. This refreshing sunscreen features a fluid, fast-absorbing texture that provides broad-spectrum UV protection without a heavy, greasy feel or noticeable white cast. It leaves skin feeling hydrated and fresh with a natural, subtle glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with rice seed water and panthenol (vitamin B5), this sunscreen helps replenish moisture and care for the skin’s moisture barrier. Its lightweight finish makes it a comfortable choice for everyday use, especially for those who prefer a fresher feel than a richer cream sunscreen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Korea, this fragrance-free sunscreen fits easily into your morning skincare routine and layers comfortably under makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes It Special\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSPF 50+ PA++++:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e High-level UVB protection and strong UVA protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRice Seed Water:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps hydrate skin with a lightweight feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePanthenol (Vitamin B5):\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps moisturize and soothe the skin while supporting its moisture barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLightweight, Fast-Absorbing Texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves a fresh finish without a heavy or sticky feeling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNo Noticeable White Cast:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed to blend into the skin with a natural-looking finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFragrance-Free:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e No added fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMade in Korea:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Modern Korean sun care designed for everyday use.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAs the final step of your morning skincare routine, apply generously and evenly to the face and other exposed areas before sun exposure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReapply at least every two hours. Use a water-resistant sunscreen when swimming or sweating, and combine sunscreen with other sun-protective measures such as shade and protective clothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eThe Story Behind the Brand\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon is a Korean skincare brand inspired by traditional Korean beauty practices and ingredients. The brand combines these influences with modern skincare formulations, creating products designed to support everyday skin care through thoughtful ingredient choices and contemporary textures. Its collection includes cleansers, serums, moisturizers, and sun care products that bring a modern approach to Korean beauty routines.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44989486760130,"sku":"8809968130277","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/8077\/7154\/files\/beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa_-50ml.png?v=1792698852"}],"url":"https:\/\/www.newmiddletown.com\/collections\/beauty-of-joseon.oembed","provider":"New Middletown","version":"1.0","type":"link"}